This was a class project where I learned how to understand different types of formatting for Skechers, a prototype seen on bus signage. I used clip art from the internet in order to create a composite of how a new line of Skechers exercise shoes can benefit the public. My idea is to show the jogger can have a casual walk to work or to the office building and wear these shoes to stay fit. The picture conveys the message, "Take the gym with you!" The jogger can have that sex appeal as the flirty curvy illustration with the dumbbell.